Your sales team is the face of your business.
A customer’s first impression of your company is based off of their interaction with your sales staff. Thus, it is important to keep your sales team motivated. Create a positive work environment, and you will have a happier, more effective staff.
Your employees receive feedback from your customers.
Make sure you maintain an open dialogue with your sales staff. Ask them about customer satisfaction and learn from negative feedback. You can then instigate needed and beneficial changes.
Your sales associates’ energy sells your products.
Ask for your sales staff’s input when you place product on the floor. Sales personnel will gravitate towards and sell more of their favorite products. A sales associate’s enthusiasm can be contagious to customers.